Portnoy Vows to Hold Bitcoin to Zero After Repeated Mistimed Trades

Here’s a more streamlined, high-impact rewrite with a tighter newsroom tone:

Barstool Sports founder Dave Portnoy said he is ready to hold his bitcoin position even if it drops to zero after buying near $100,000.

Speaking this week, Portnoy admitted he has consistently struggled to time the market and now plans to stay invested regardless of further losses.

“I’m holding. I’ll hold it to zero,” he said on FOX Business’ Varney & Co. “Every time I sell, it takes off. I’d rather stay in this time.”

Portnoy said he bought bitcoin around $100,000 and is currently down millions. The cryptocurrency had previously climbed above $126,000 in October before falling to roughly $63,000, according to CoinDesk data.

“I’ve got regrets. I bought at $100,000. There’s nothing I’ve been more wrong about than bitcoin,” he said. “Whenever I sell, it rallies. Whenever I buy, it drops.” His exact holdings are not publicly disclosed.

His comments reflect a common challenge in volatile markets: consistently getting entry and exit timing wrong. Many traders sell before rallies and buy ahead of declines, ending up on the wrong side of price moves.

Whether his decision to hold will align with bitcoin’s long-term trend remains uncertain, but his experience underscores a familiar lesson for retail investors—trying to time the market often proves more costly than simply holding through cycles.

If you want, I can make it even shorter or more punchy for a quick news brief.