Justin Sun Pledges $100M to TRUMP Token, Eyes Global Brand Status and Closer Ties with Trump Administration
Tron founder Justin Sun plans to purchase $100 million worth of TRUMP tokens, aiming to transform the politically charged cryptocurrency into a global brand, with particular focus on Asia and Africa.
“We will make TRUMP token very popular in Asia and the rest of the world,” Sun told CoinDesk in a recent interview.
Sun’s move reflects his broader alignment with the Trump administration’s pro-crypto stance and signals potential future collaborations between his team and Trump’s inner circle.
A Deepening Bet on Trump-Linked Crypto
Sun has been steadily building his portfolio of Trump-aligned crypto assets. Following the 2024 U.S. election, he acquired nearly $75 million of World Liberty Financial (WLFI) tokens in several purchases. His proposed $100 million acquisition of TRUMP tokens marks his most aggressive investment yet in what he calls the “Trump crypto universe.”
Originally launched on Solana, the TRUMP token will soon be bridged to the Tron network via LayerZero, according to Sun. His goal is to make TRUMP a flagship asset within the Tron ecosystem.
“Tron has the potential to become the next-generation settlement layer—not only for stablecoins but also for meme coins and other popular assets,” he said.
Global Marketing and Exchange Listings
Beyond acquiring tokens, Sun intends to drive global marketing campaigns, particularly in Asia and Africa. He’s also working to secure additional exchange listings for TRUMP, aiming to increase both liquidity and mainstream visibility.
This represents a significant step forward for politically-themed tokens like TRUMP, which have historically faced hurdles securing listings on major platforms due to their political associations.
“TRUMP is a very important memecoin and a globally recognized IP,” Sun said, positioning the token as both a cultural symbol and a strategic crypto asset.
Politics, Regulation, and the Road Ahead
Sun believes Tron’s future will benefit from the regulatory climate anticipated under a Trump presidency, likening the moment to how the Clinton administration boosted the internet sector in the 1990s.
“With the Trump administration showing great support for cryptocurrency, I think we are entering a new chapter for the industry,” he said.
“That’s something that will benefit the U.S. for the next 20, 50, even 100 years.”
However, Sun’s ambitions face political headwinds. Some Democratic lawmakers are pushing legislation like the Modern Emoluments and Malfeasance Enforcement (MEME) Act, aimed at banning presidents and their families from issuing or profiting from memecoins and other digital assets.
“It’s pay-to-play politics on steroids, and Trump is cashing in,” said U.S. Senator Chris Murphy, a co-sponsor of the bill.
Tron Eyes Wall Street Access
In addition to his crypto ventures, Sun is preparing to take Tron-related entities public through Tron Inc., currently pursuing a reverse merger with Nasdaq-listed SRM Entertainment. The move would give U.S. institutional investors a direct way to gain exposure to the Tron ecosystem via traditional financial markets.
“I think it will become a beacon for people to get into crypto,” Sun said, hinting at more announcements to come.
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