World Liberty Financial Moves to Embrace TRUMP Memecoin, Plans Treasury Integration

World Liberty Financial Embraces TRUMP Memecoin in Push for ‘Patriotic Crypto’ Treasury

In a move blending political branding with blockchain strategy, World Liberty Financial (WLF) — a decentralized finance initiative connected to the Trump family — has announced plans to integrate the TRUMP memecoin into its long-term treasury holdings.

The update, shared Friday by Eric Trump on X, was framed as a symbolic and strategic alignment, reflecting a shared mission of promoting “crypto, patriotism, and long-term success.”

While the exact size of the planned TRUMP allocation remains under wraps, the decision marks a notable moment for the token, which has so far thrived on viral attention and cultural relevance rather than institutional backing.

WLF already holds a diversified crypto portfolio that includes blue-chip assets such as Bitcoin (BTC), Ethereum (ETH), and TRON (TRX), alongside several stablecoins. The group has also made selective bets on emerging tokens — most recently BUILDon (B) — following its announcement to utilize WLF’s USD1 stablecoin for real-world use cases.

By adding TRUMP to its treasury, WLF appears to be doubling down on the fusion of political identity and decentralized finance — betting that community-driven digital assets can play a role in reshaping how institutions store value.