Base App Rebrand by Coinbase Triggers 440% Rally in Under-the-Radar SocialFi Token

ZORA Token Soars 440% as Coinbase’s Base App Rebrand Sparks SocialFi Frenzy

Coinbase’s recent rebrand of its Wallet into the Base App has ignited a sharp rally in the SocialFi space, with Zora (ZORA) emerging as one of the biggest beneficiaries. The revamped app now features native integration with Zora and Farcaster, enabling streamlined posting, chatting, and one-tap token minting for Web3 users.

Zora’s user activity surged immediately following the July 16 launch. Data from Dune Analytics shows daily token mints rose from around 4,000 to over 15,000, peaking at 38,000 on July 24. Trading activity mirrored that trend, with daily trades climbing from 30,000 to more than 150,000, and daily trading volume exceeding $6 million, up from $1 million pre-rebrand.

ZORA’s price responded with a parabolic move, jumping 440% in a week from $0.011 to $0.0615. Its market capitalization surged from under $50 million to over $200 million, according to CoinMarketCap.

The platform’s creator ecosystem also expanded rapidly. More than 12,000 new creators joined, pushing daily earnings from roughly $1,000 to over $30,000, while active Zora Smart Wallets climbed above 8,000 per day.

The Base App’s frictionless user experience and integration of key SocialFi protocols have turned it into a major catalyst for Web3 adoption — and ZORA appears to be riding the wave.