Korea’s K Wave Media Jumps 155% Following Bold $500M Bitcoin Treasury Allocation

K Wave Media Leaps 155% as Firm Unveils Ambitious $500M Bitcoin Strategy

K Wave Media Inc., South Korea’s pioneering Nasdaq-listed media consortium, saw its stock soar 155% in pre-market trading after announcing a transformative $500 million Bitcoin-focused treasury initiative.

Inspired by Japan’s Metaplanet, which has drawn international attention for embracing Bitcoin as a primary reserve asset, K Wave Media aims to emulate and expand that model. The company plans to raise funds via a common stock issuance to purchase Bitcoin, operate Lightning Network nodes, and develop native infrastructure to capture on-chain yield.

“K Wave Media intends to become Korea’s answer to Metaplanet,” the firm said, positioning its treasury not just as a hedge, but as a long-term bet on a decentralized financial future.

The announcement marks a strategic shift for the company, bridging traditional entertainment finance with Bitcoin-native architecture. The market responded swiftly, sending shares skyrocketing as investors embraced the firm’s digital-first, asset-reserve pivot.