PwC expands crypto focus as U.S. regulatory landscape evolves and stablecoins gain mainstream traction, according to report

PwC Expands Crypto Services as Stablecoin Legislation Opens Opportunities

PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, is intensifying its focus on crypto clients, taking advantage of a more favorable U.S. regulatory environment, the Financial Times reports.

Paul Griggs, PwC’s U.S. senior partner and CEO, said the firm plans to “lean in” to crypto work as stablecoin legislation and clearer regulatory frameworks make it easier for institutions to adopt digital assets. He highlighted the passage of the GENIUS Act as a key driver for the firm’s next phase of crypto expansion.

“The GENIUS Act and related stablecoin regulations will give firms more confidence to engage with this asset class,” Griggs told the FT. He added that tokenization is expected to keep growing, and PwC intends to remain deeply involved in the ecosystem.

The firm’s move marks a sharper approach after years of caution, when regulatory uncertainty and high-profile enforcement cases made it difficult to assess risk and build repeatable compliance processes. The crypto landscape has shifted with a more constructive regulatory tone, improving prospects for stablecoins, tokenization, and broader infrastructure adoption.

PwC aims to be “hyper engaged” across both audit and consulting services, including advising clients on using stablecoins to improve payment efficiency—a focus gaining traction as banks and fintech firms explore programmable settlements and faster cross-border transfers.