Limited Edition Solana Watch Revealed by Swiss Brand Franck Muller

Swiss watchmaker Franck Muller has introduced a limited-edition series of 1,111 watches that directly link to Solana wallets through QR codes embedded on the watch face.

This pioneering collection allows crypto enthusiasts to showcase their Solana holdings in a physical, wearable form. Each watch connects to the owner’s Solana address, merging the worlds of luxury watchmaking and blockchain technology.

Priced at 20,000 Swiss francs (approximately $24,300), the watches aim to appeal to collectors invested in the Solana ecosystem and the broader Web3 space.

However, this launch comes amid heightened security concerns for crypto holders who display their wealth. The industry has faced a wave of violent attacks targeting prominent crypto owners. Notably, the daughter and grandson of Pierre Noizat, CEO of Paymium, were victims of a failed daytime kidnapping attempt, an event widely shared across social media platforms.

Previous incidents in the same city involved the abduction of a crypto millionaire’s father, who was later rescued but suffered serious injury. Earlier this year, David Balland, co-founder of hardware wallet maker Ledger, and his wife were also kidnapped and later freed, with a ransom recovered by authorities.

Given these risks, Franck Muller’s “phygital” watch—a physical object symbolizing digital identity—might be a bold statement, but one that could come with personal safety concerns.

While the timepiece captures the spirit of crypto culture, potential buyers may think twice before publicly displaying such a conspicuous token of their digital assets.