Coinbase Opens Doors to Binance BNB with Special “Blue Carpet” Treatment

Coinbase Launches ‘Blue Carpet’ and Adds BNB to Roadmap

Coinbase shook the crypto market Wednesday by unveiling The Blue Carpet, a new issuer-focused listings program, and signaling intent to add Binance’s BNB token to its roadmap. While the roadmap inclusion does not guarantee a listing, it highlights Coinbase’s interest in onboarding nonnative assets when liquidity, compliance, and technical requirements are met.

The Blue Carpet program offers projects direct access to the listings team, the ability to request asset-page updates across Coinbase’s centralized exchange and retail DEX, referral discounts for services like MiCA whitepaper support and market-maker matching, and limited Coinbase One subscriptions for core team members. Coinbase emphasized that applications are free and participation in ancillary services is optional.

BNB’s roadmap addition comes nine days after Arca CIO Jeff Dorman criticized Coinbase for excluding high-performing rival tokens. BNB, originally a 2017 trading-fee token, now powers BNB Chain transactions, staking, governance, and token launches, making it a key utility asset.

At press time, BNB traded at $1,164.33, down 4.7% in 24 hours.