Trump’s Social Network Eyes Bitcoin ETF Launch

Trump Media to Launch Bitcoin-Focused ETFs Under Truth.Fi Brand

Trump Media and Technology Group (TMTG), the parent company behind the former president’s social media platform, is set to launch a series of exchange-traded funds (ETFs), including one designed to track the price of bitcoin (BTC), according to an announcement made on Thursday.

The new ETFs, which will fall under the company’s Truth.Fi umbrella, will include the Truth.Fi Bitcoin Plus ETF, Truth.Fi Made in America ETF, and the Truth.Fi Energy Independence ETF. TMTG plans to roll out these funds later in 2025, though specifics regarding the launch timeline have yet to be confirmed.

The U.S. Securities and Exchange Commission (SEC) will oversee the approval process for these ETFs once filings are made. Since President Trump’s inauguration, his administration has nominated Paul Atkins as the new SEC chair after Gary Gensler’s departure, which could expedite regulatory decisions on financial products like these.

“Investors are looking for ways to navigate today’s market and access sectors like American energy and bitcoin, which align with our mission of providing meaningful alternatives to traditional financial products,” said Devin Nunes, TMTG’s CEO. “We’re committed to offering products that appeal to both the digital and traditional investment sectors.”

The funds will be managed by Yorkville Advisors and custodied by Charles Schwab.

While TMTG’s move into the ETF space signals growing interest in digital asset products, experts caution that the funds will likely face tough competition. In 2024, BlackRock’s iShares Bitcoin Trust (IBIT) raised over $52.3 billion, making it the largest ETF launch in U.S. history, setting a high bar for new entrants.

Still, Eric Balchunas, Senior ETF Analyst at Bloomberg Intelligence, believes TMTG’s launch could further normalize the mainstream acceptance of bitcoin. “Despite the size difference, this launch is important for the continued legitimization of cryptocurrency in traditional finance,” Balchunas stated on X.