GameStop, Known for Holding Bitcoin, Included in New Bitwise ETF

Bitwise Debuts GameStop-Focused ETF Amid Surge in Crypto-Treasury Adoption

New product offers capped upside with steady income tied to GameStop’s Bitcoin-driven strategy

Bitwise Asset Management has rolled out the Bitwise GME Option Income Strategy ETF (IGME), a new fund targeting investors eager to gain exposure to GameStop (GME) in the wake of its bold foray into Bitcoin.

The ETF employs a covered call strategy, offering investors potential returns from GameStop’s share performance while generating consistent income through option premiums. Though this limits the fund’s upside, it aims to appeal to those seeking lower-risk access to crypto-adjacent equity plays.

The launch comes on the heels of GameStop’s recent $500 million investment in bitcoin, following a $1.3 billion capital raise via convertible debt—a move that has reignited interest in the video game retailer’s evolving role as a crypto-treasury pioneer.

“GameStop’s alignment with bitcoin has given rise to a new investment narrative—one that combines equity upside with blockchain conviction,” said Jeff Park, who leads Bitwise’s Alpha Strategies team and manages the new fund.

IGME joins Bitwise’s expanding suite of actively managed covered call ETFs, designed to deliver yield-oriented solutions for crypto-curious investors. The firm also has plans for a similar ETF linked to Circle (CRCL), the stablecoin issuer that went public earlier this month.

As traditional companies embrace digital asset strategies, Bitwise is positioning itself to offer investment vehicles that merge mainstream equity exposure with crypto-driven catalysts.