Institutional Crypto Adoption Gaining Traction, Still Early: JPMorgan
Institutional adoption of digital assets is in its early phases, but momentum is building, according to a Wednesday report from JPMorgan.
Currently, institutions hold around 25% of bitcoin ETPs, and an EY survey indicates that 85% of firms either already invest in crypto or plan to do so in 2025, with regulatory clarity cited as a key factor.
The report highlighted Bullish’s (BLSH) August IPO and the passage of the GENIUS Act as catalysts for increased institutional engagement, easing regulatory concerns that have historically slowed large-scale adoption.
JPMorgan analysts noted growing activity across markets: the CME reported record institutional open interest in crypto derivatives, while Ether (ETH) and Solana (SOL) remain the leading avenues for institutional exposure. ETH has surged nearly 20% and SOL 17% since the GENIUS Act passed.
In equities, Bullish has become a proxy for institutional interest, with shares climbing 45% since its IPO. The exchange could see further growth if it obtains a BitLicense later this year.
JPMorgan maintains a neutral rating on Bullish shares with a $50 price target. Shares were trading modestly higher at $54.50 on Wednesday.

More Stories
Franklin Templeton added approximately $150 million in tokenized money market fund shares to the XRP Ledger on Friday, with all newly issued tokens sent to a single wallet. Two subscription transactions recorded on Thursday nearly quadrupled the fund’s token supply on the network.
Apex Group CEO Warns U.S. Clarity Act Delay Could Boost Asia and Middle East
a16z Rebrands Crypto Fund as a16z Frontier to Expand Its Investment Focus