Coinbase CEO Armstrong: Exchange Aims to Evolve Into a Financial Super App
Coinbase (COIN) CEO Brian Armstrong said the company’s long-term goal is to become a financial “super app,” combining crypto with mainstream banking and fintech services.
Speaking on Fox Business, Armstrong said Coinbase wants to serve as users’ primary financial account, pointing to its bitcoin-rewards credit card as an early step. He argued crypto rails can deliver faster, cheaper payments compared with traditional card networks.
“We want to be a bank replacement for people,” Armstrong said. “Our aim is to provide all types of financial services, not just trading.”
Armstrong pointed to growing bipartisan momentum in Congress following the passage of the “Genius Act” on stablecoins and pending market-structure legislation, though noted lobbying from big banks remains a challenge.
He also said Coinbase’s scale and custody leadership give it an edge over emerging competitors, adding that trust will be critical as exchanges expand beyond trading into everyday finance.
On bitcoin’s outlook, Armstrong predicted the asset could reach $1 million by 2030, citing regulatory clarity, potential U.S. reserves, and ETF inflows — most of which rely on Coinbase custody.
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