BNB Chain has emerged as a major hub for memecoins, now accounting for 11.4% of global memecoin activity, nearly matching Ethereum’s 12%, while Solana’s meme market shows signs of slowing.
The latest wave of “Chinese”-themed tokens—including 币安人生 (“Binance Life”), 客户小何 (“Customer Xiaohe”), and 空气币 (“Air Coin”)—has surged thousands of percent in hours, pushing daily trading volumes into the tens of millions. According to Bubblemaps, over 100,000 new traders have joined the BNB meme craze in just 48 hours, with 70% already in paper profits. Around 40 wallets now report gains exceeding $1 million, and at least one has topped $10 million.
Many of these tokens are explicitly tied to Binance and its founder, Changpeng Zhao, creating a feedback loop: every time Zhao posts or reacts on X, BNB-linked memecoins spike. Tokens like 4ever, inspired by Zhao’s 2023 “ignore FUD” meme, and Broccoli spin-offs, capitalize on this direct association.
The frenzy has driven over $82 million in 24-hour volume across the top ten new BNB memecoins, according to DEXTools, though older memes like BROCCOLI and MUBARAK trade 90% below peak prices, reflecting the sector’s volatility.
BNB’s breakout past $1,200 coincided with the memecoin surge, reinforcing a cycle where higher BNB prices fund meme speculation, which boosts trading volume, fees, and network visibility. Year-to-date, BNB has outperformed BTC and ETH, and recently overtook XRP to become the world’s third-largest token by market cap.
With institutional and whale participation growing, BNB Chain has become a dynamic playground for both retail and professional traders, though the rapid price swings underscore the risks inherent in hype-driven memecoin markets.

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