Ex-Blue River Leader Joins MARA Holdings as Chief Product Officer to Drive Energy Technology Initiatives

MARA Holdings Hires Former Blue River Executive as Chief Product Officer to Lead Tech Innovation

Bitcoin mining company MARA Holdings (MARA) has appointed Nir Rikovitch as its new Chief Product Officer, entrusting him with driving the firm’s product development and commercial strategy.

In his new position, Rikovitch will focus on crafting a robust product roadmap and strengthening the link between MARA’s engineering efforts and the needs of the market.

“Nir’s outstanding experience in product leadership and autonomous technologies, where efficiency and reliability are essential, makes him the ideal person to shape MARA’s product direction,” said Fred Thiel, CEO of MARA Holdings.

Rikovitch joins MARA from Blue River, a John Deere subsidiary, where he held the role of Director of Product Management. During his tenure, he co-founded the company’s autonomy division and worked on developing strategies for autonomous construction machinery and driver-assistance systems.

Commenting on his new role, Rikovitch said, “At MARA, we’re bringing together large-scale operations with intelligent energy practices to ensure technological growth aligns with sustainable energy use.”