$121M Funding Propels VivoPower Into XRP Treasury Market, Backed by Saudi Royals

VivoPower Announces $121M Raise to Pioneer XRP Treasury Model with Strategic Backing from Saudi Royalty

VivoPower International (NASDAQ: VVPR), a U.S.-listed sustainable energy company, is pivoting into the digital asset space with bold ambitions — becoming the first public firm to center its treasury strategy on XRP. The company announced on Wednesday that it has secured $121 million through a private share placement to fund this transition.

Leading the raise is Prince Abdulaziz bin Turki Abdulaziz Al Saud, a prominent investor and chairman of Eleventh Holding Company, who committed $100 million to the deal. VivoPower plans to issue 20 million shares at $6.05 apiece, according to a filing with the U.S. Securities and Exchange Commission.

As part of the initiative, the firm has also appointed Adam Traidman, former executive at SBI Ripple Asia, as chairman of its new advisory board. Traidman’s experience in blockchain finance and the XRP Ledger (XRPL) ecosystem is expected to guide the company’s transition into digital finance.

The market responded quickly to the announcement. Shares of VivoPower surged up to 26% before cooling slightly, maintaining an 11% gain at around $6.75 per share by the afternoon session.

A Strategic Shift Toward Blockchain Finance

VivoPower’s XRP-focused move diverges from the more common trend of firms allocating to Bitcoin (BTC) — a model made popular by MicroStrategy. Yet with XRP’s enterprise integrations and growing use cases, VivoPower aims to carve out a leadership role in this emerging corporate niche. The company also confirmed it will divest its traditional energy operations, fully embracing its pivot toward digital assets.

Other firms have begun branching beyond BTC as well, with DeFi Development and SharpLink Gaming announcing treasury allocations in Solana (SOL) and Ethereum (ETH), respectively.

Prince Abdulaziz explained the decision in the joint press statement:

“We’ve closely tracked the evolution of digital asset strategies across public markets. VivoPower stood out for its clear focus on XRP and intent to foster the growth of the XRPL ecosystem. We’ve been long-term investors in digital assets and XRP specifically, and we see this as a strategic inflection point.”

Founded in 2014, VivoPower now joins a growing movement of traditional firms reimagining their capital strategy in the blockchain era — with a distinct emphasis on utility-driven assets like XRP.