Viant Technology Could See Advantages from Buying Bitcoin, Says Eric Semler.

Semler Proposes Bitcoin Treasury Strategy to Revitalize Viant Technology’s Value

Eric Semler, chairman of Semler Scientific (SMLR), suggests that Viant Technology (DSP) could unlock substantial shareholder value by incorporating a Bitcoin treasury strategy, following in the footsteps of his own company’s successful adoption of Bitcoin as part of its financial approach.

Viant now joins the ranks of companies such as Zoom Communications (ZOOM) and Coursera (COUR) on Semler’s “Zombie Zone” list. These firms, he believes, possess significant untapped capital but urgently need a shift in strategy to fully realize their potential. Both Zoom and Coursera, however, did not take action on Semler’s earlier advice.

In a recent post on X, Semler pointed out Viant’s 44% decline in stock price since its IPO in 2021, with a particularly sharp 50% drop in February alone. These figures, he argues, highlight the growing skepticism among investors regarding the company’s future growth.

Despite these challenges, Viant maintains a solid financial footing with $205 million in net cash, which accounts for roughly 25% of its $900 million market cap, along with $34 million in free cash flow in 2024. The company projects continued growth through 2028, despite mounting competition from tech giants like Google and Amazon and the increasing commoditization of demand-side platforms.

Viant’s co-founder, Chris Vanderhook, has expressed a strong interest in decentralized technologies, including cryptocurrency, blockchain, and NFTs, which he sees as central to a vision for a “New Open Web.” This perspective aligns with the broader shift in the tech industry toward more decentralized systems and could offer Viant a new strategic direction moving forward.