Janover Bets Big on Solana with $21M Investment, Stock Soars Following Crypto Pivot
Janover (JNVR), a fintech firm focused on commercial real estate, has made a bold shift toward incorporating Solana (SOL) into its treasury strategy, with plans to become the first U.S.-listed company to center its holdings around the cryptocurrency. Under the leadership of former Kraken executives Joseph Onorati and Parker White, the company has built a Solana stack worth approximately $21 million, sending its stock price skyrocketing nearly 20 times in just a month.
The company’s latest move includes the purchase of an additional 80,567 SOL tokens valued at $10.5 million, bringing its total holdings to 163,651 SOL. With this purchase, Janover reinforces its commitment to Solana, following a trend of corporate adoption of digital assets as treasury reserves.
Onorati, who previously served as Kraken’s chief strategy officer, took over as chairman and CEO of Janover after acquiring majority ownership of the company earlier this month. White, former Kraken engineering director, serves as both chief investment officer and chief operating officer. In addition, Marco Santori, former Kraken legal officer, has joined Janover’s board.
To support its new digital asset strategy, Janover raised $42 million via convertible notes and warrants. The company also aims to become a participant in Solana’s proof-of-stake network by operating its own validators.
Since announcing its crypto pivot, Janover’s stock has seen an astonishing surge of over 1,700%, rising from around $4 per share to a staggering $73.74 as of Tuesday, following the latest acquisition of Solana tokens.
“We believe the future of decentralized finance is upon us, and we’re thrilled to be the first to implement a digital asset-focused treasury strategy within U.S. public markets,” Onorati said. “With our experienced team and cutting-edge expertise in digital assets, we are prepared to drive long-term shareholder value.”
While Janover embraces the crypto world, the company has made it clear that it remains committed to its real estate roots. The firm’s AI-powered platform, which focuses on commercial real estate, will continue to operate alongside its digital asset strategy under the leadership of founder Blake Janover and CFO Bruce Rosenbloom.

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