Strategy (MSTR), the bitcoin treasury company, has raised the dividend on its STRC preferred stock to attract investors and push the price closer to its $100 target.
The Tysons Corner, Virginia-based company increased the annualized payout by 1 percentage point to 10%, Executive Chairman Michael Saylor said Tuesday on X. The move sets the September monthly dividend at $0.8333 per share.
Strategy also added 4,048 BTC to its holdings, bringing total bitcoin reserves to 636,505 BTC.
Since its July 30 debut, STRC has climbed about 8%, trading near $97. The effective yield—dividend divided by market price—is 10.3%, supported by 5-to-1 bitcoin overcollateralization, ensuring each $1 of promised dividend is backed by roughly $5 in BTC.
The $100 price target is critical for Strategy’s at-the-money (ATM) issuance program, which enables further share sales to fund additional bitcoin purchases.
The company also announced quarterly dividends for other preferred stock series: $3.0556 per share for STRD, $2.50 for STRF, and $2.00 for STRK, payable Sept. 30 to shareholders of record as of Sept. 15.

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