ETF Growth Promises to Reshape Digital Asset Markets, Though Many Products Face Collapse

Crypto ETF Boom Nears, but Market Winners Will Be Few

A wave of new cryptocurrency exchange-traded funds (ETFs) could arrive on U.S. markets as early as this fall, with more than 90 applications pending before the Securities and Exchange Commission (SEC). Analysts say the launches could transform investor access to digital assets — but warn that not all products will last.

“The crypto ETF floodgates are about to open,” said Nate Geraci, president of NovaDius Wealth Management. “The market is a meritocracy. Investors will decide which funds succeed and which fade away.”

The strong early performance of spot bitcoin and ether ETFs suggests that demand exists. BlackRock’s iShares Bitcoin Trust (IBIT) has grown into the largest ETF debut in history, now holding nearly $85 billion in bitcoin. Ether ETFs, which initially lagged, have drawn nearly $10 billion in inflows since July.

Issuers are already targeting Solana, XRP, dogecoin and multi-asset baskets, offering investors a regulated alternative to direct crypto custody. Yet Bloomberg analyst James Seyffart cautioned that oversaturation is inevitable: “Not every token can support multiple ETFs. Some will close within a few years.”

With institutional adoption accelerating, the next 12 to 18 months are expected to bring a flood of product launches. But in the end, Geraci said, “asset flows — not approvals — will determine who survives.”