
BNB Hits Record High as U.S. Firms Unveil Ambitious Treasury Strategies Backed by CZ’s Family Office
BNB, the native token of the BNB Chain, surged to a new all-time high of $860 early Monday, bolstered by a growing wave of corporate interest and capital allocations into BNB-focused treasury strategies. While the token later eased to around $840 during the U.S. session, it still marked a 9% weekly gain, outperforming all other major crypto assets in the top 10 by market cap, excluding stablecoins. Over the past 24 hours, BNB remained up nearly 3%, while other altcoins like Ethereum (ETH), XRP, and Solana (SOL) lost earlier intraday momentum.
CEA Industries Leads Institutional Push with $500M BNB Treasury Initiative
Fueling the rally was the announcement from CEA Industries (Nasdaq: VAPE), which revealed a $500 million private fundraising round in collaboration with Yzi Labs, the family office of Binance founder Changpeng “CZ” Zhao. The capital will be used to build out a sizable BNB treasury and position the company as the largest U.S.-listed holder of the asset. The round may expand up to $1.2 billion, depending on investor demand.
The news sent CEA’s stock soaring more than 700% on Monday.
“This agreement strengthens our capital flexibility and underscores our commitment to becoming a long-term strategic participant in the BNB ecosystem,” said the company in a press release.
Broader Wave of Corporate Allocations into BNB
Other public companies also moved to initiate or expand BNB-related treasury strategies:
- Liminatus Pharma (Nasdaq: LIMN) announced the formation of a new division called American BNB Strategy, with long-term plans to invest up to $500 million into BNB.
- Windtree Therapeutics (Nasdaq: WINT) last week disclosed a treasury allocation plan of up to $700 million toward BNB purchases.
- Nano Labs confirmed it had already acquired 128,000 BNB, valued at over $100 million, as part of its own treasury strategy outlined last Friday.
This growing trend of corporate engagement underscores the rising legitimacy of altcoin-based treasuries and the BNB Chain’s expanding institutional footprint.
Market Impact and Outlook
According to CoinDesk data, BNB maintained relative strength despite broader market softness. Monday’s rally was partially tempered by afternoon profit-taking, though late-day volume spikes suggest renewed accumulation interest.
Analysts note that continued corporate adoption could reinforce price floors for BNB and accelerate its use as a treasury reserve asset, positioning it as a key altcoin in the evolving landscape of institutional crypto investment.
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