$30M MetaMask Rewards Program Goes Live, Tied to Potential Future Token

MetaMask Launches $30M Rewards Program Linked to Future Token

MetaMask announced over the weekend that it will roll out a major onchain rewards program, setting aside more than $30 million in Linea tokens for its first season. The initiative aims to boost activity on ConsenSys’ Ethereum layer-2 network, Linea, while integrating MetaMask’s mUSD stablecoin.

The company described the program as “one of the largest onchain rewards programs ever built,” emphasizing that it is “not a farming play” but a way to consistently reward users. Incentives will include referral bonuses, mUSD rewards, exclusive partner perks, and early access to the long-anticipated MetaMask token. MetaMask highlighted that early adopters will receive special benefits, stating, “OGs will not be ignored.”

Linea, launched in September with a 9.4 billion token airdrop, is now being linked to MetaMask’s rewards program to drive adoption and engagement on the network. Meanwhile, MetaMask’s mUSD stablecoin, issued by Stripe-owned Bridge, has a circulating supply of roughly $88 million, adding another layer of utility to the program.

The company has not yet clarified whether certain jurisdictions will be excluded or if anti-Sybil rules will be enforced—details considered important due to the history of rewards programs being exploited by farmers.